Each September since 2013, the Canada Council and the Independent Media Arts Alliance put out a call to professional Canadian directors to create a video portrait of the awards winners.
The response from the media arts community is enthusiastic. Imagine the opportunity to create a short film about a key figure in the visual or media arts, with the support of a local production centre. The Canada Council gives the directors full creative control over their work.
The 2017 videos are featured at the Winnipeg Art Gallery and on domestic and international Air Canada flights and promoted via social media.