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"[Salloum’s video] aligns itself with social, personal and political struggles through intimate, subjective and discursive challenges.”
— Sharon Bradley (nominator), VIVO Media Arts Centre

Jayce Salloum creates insightful videos, large installations and photographs to raise questions and challenge perceptions. His work reaches out to viewers through moments of beauty and complexity, political engagement and encounter.

 Intimate and universal, a true mastery of the multimedia, Salloum’s media works explore human stories and realities. His lengthy, intensive and acute sense of observation sensitively captures specific moments in time and life, and transforms them into timeless stories. Adopting a wide range of positions — at once informed and candid — he engages us to listen to marginalized and oppressed voices in a unique and personal way. Different views but one tremendous positive action, the camera of this cultural activist allows us to see that which often lies outside the lens of mainstream media.

Artist's website 
Artist's Vimeo page
CBC Interview (starts 8:04)
CBC Interview podcast

Video

Jayce Salloum, 2014
Digital video, 3 min. 35 sec.

Directed by Lysanne Thibodeau
Presentation of the Canada Council for the Arts and the Independent Media Arts Alliance
Co-production of the Canada Council for the Arts and PRIM